The fashion label WildlifeWorks made themselves conspicuous during London Fashion Week as the only ethical brand that took to the catwalk to show off their AW08 collection. It must be said that this coup was not so much down to luck as to money, it is just not possible to get onto the main schedule of LFW shows without substantial financial backing. Founder Mike Korchinsky and his partner Andrew Smith bring in funding from previous successful IT businesses, but their money doesn't just produce fashion, the motivation behind the label is African wildlife conservation and development....